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MKTG 349 Week 7- Adapt to AI

Artificial intelligence (AI) has become embedded into everyday life. AI is used for everything from displaying the best Google Search ads to creating works of art with a few phrases in DALL·E 2. Individuals are exploring the continuously evolving AI through different means. The first level of responding to AI is adapting.



The adaptation level requires developing habits and awareness through research. In Todd Kelsey’s Surfing the Tsunami, the author explores how to adapt to AI. After developing some interest in AI, individuals can start taking an active approach at the adapt level. Developing habits, such as setting aside time to research AI, is an active approach. To build a habit of researching, individuals can set reminders on a Google calendar or their phone to read an article or book about AI. Adapting to AI requires a habit of researching.


Developing an awareness of AI helps individuals understand the importance of AI. Kelsey suggests investing time in reading the news. With AI’s ongoing growth, regularly investing time in new developments by using news sources such as BBC or WSJ allows individuals to stay up to date. By reading various viewpoints on AI, readers can develop their thoughts on the topic to have a richer experience. After skimming the surface of AI, individuals can dig deeper into the topic to learn more. Adapting to AI allows individuals to gain awareness.


Adapting to AI incorporates forming habits and becoming aware through research. Setting aside time to research allows an individual to actively learn. Staying relevant by researching current topics and viewpoints allows individuals the ability to form their thoughts. Adapting to AI is one way to respond to AI.



References: 

Kelsey, Todd. Surfing the Tsunami: An Introduction to Artificial Intelligence and Options for Responding. Todd Kelsey, 2018.

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