Skip to main content

MKTG 349 Week 7- Adapt to AI

Artificial intelligence (AI) has become embedded into everyday life. AI is used for everything from displaying the best Google Search ads to creating works of art with a few phrases in DALL·E 2. Individuals are exploring the continuously evolving AI through different means. The first level of responding to AI is adapting.



The adaptation level requires developing habits and awareness through research. In Todd Kelsey’s Surfing the Tsunami, the author explores how to adapt to AI. After developing some interest in AI, individuals can start taking an active approach at the adapt level. Developing habits, such as setting aside time to research AI, is an active approach. To build a habit of researching, individuals can set reminders on a Google calendar or their phone to read an article or book about AI. Adapting to AI requires a habit of researching.


Developing an awareness of AI helps individuals understand the importance of AI. Kelsey suggests investing time in reading the news. With AI’s ongoing growth, regularly investing time in new developments by using news sources such as BBC or WSJ allows individuals to stay up to date. By reading various viewpoints on AI, readers can develop their thoughts on the topic to have a richer experience. After skimming the surface of AI, individuals can dig deeper into the topic to learn more. Adapting to AI allows individuals to gain awareness.


Adapting to AI incorporates forming habits and becoming aware through research. Setting aside time to research allows an individual to actively learn. Staying relevant by researching current topics and viewpoints allows individuals the ability to form their thoughts. Adapting to AI is one way to respond to AI.



References: 

Kelsey, Todd. Surfing the Tsunami: An Introduction to Artificial Intelligence and Options for Responding. Todd Kelsey, 2018.

Labels:

Comments

Post a Comment

Popular posts from this blog

MKTG 347 Week 8- How to Become A Hootsuite Planner

Imagine managing five or more social media accounts. Logging in and posting to each platform is time-consuming and difficult to track. Forgetting to post to a social media platform at a favorable time is a regular occurrence. The task of managing multiple social media accounts is overwhelming. Scheduling and planning posts using Hootsuite can lift the burden of a social media marketer. Hootsuite allows users to schedule multiple posts across various social media platforms. When creating a post, users can select multiple social media platforms to post on. In the following example, the selected platforms are Twitter and Facebook. Individuals can toggle between the initial content for the posts and the specific platform, allowing them to identify elements such as word count. The word count for Twitter is 280, while Facebook’s is 2,000. Users can schedule the posts for a later date. Scheduling allows individuals more time to create quality content and facilitates an active social media pre...
Post a Comment
Read more

MKTG 347 Week 2- Engaging An Audience Through Social Media Marketing

Social media marketing is an overwhelming endeavor. Individuals can get lost in a pile of marketing terms, missing the key points of social media marketing. To understand social media marketing, focus on the basics. Engaging an audience through social media marketing requires an understanding of the audience, attention, and monitoring.  Identifying the audience of the product or service helps with engagement. According to Introduction to Social Media Marketing , there are two broad audience categories: business to consumer (B2C) and business to business (B2B). B2C focuses on the consumer. For example, Target’s primary consumers are individuals. B2B’s audience is another business.  B2B entails a longer sales cycle, more content, and more research than B2C. The type of audience impacts the approach taken to engage an audience through social media.  Gaining the audience’s attention is a goal of social media marketing. To attract an audience, social media utilizes promotional...
Post a Comment
Read more