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MKTG 349 Week 7- Adapt to AI

Artificial intelligence (AI) has become embedded into everyday life. AI is used for everything from displaying the best Google Search ads to creating works of art with a few phrases in DALL·E 2 . Individuals are exploring the continuously evolving AI through different means. The first level of responding to AI is adapting. The adaptation level requires developing habits and awareness through research. In Todd Kelsey’s Surfing the Tsunami , the author explores how to adapt to AI. After developing some interest in AI, individuals can start taking an active approach at the adapt level. Developing habits, such as setting aside time to research AI, is an active approach. To build a habit of researching, individuals can set reminders on a Google calendar or their phone to read an article or book about AI. Adapting to AI requires a habit of researching. Developing an awareness of AI helps individuals understand the importance of AI. Kelsey suggests investing time in reading the news. With AI...

MKTG 347 Week 11- AI And Today

Robots, self-driving cars, spreadsheet programs, and Alexa all involve a form of artificial intelligence (AI). To comprehend how AI performs tasks such as driving a car or answering a question, an individual needs to understand hardware and software. AI involves a complex system of connections that is difficult to follow. Understanding the basics of hardware and software can help an individual understand the complexities of AI. Hardware and software work together to make AI possible. Todd Kelsey describes the basics of hardware and software in Surfing the Tsunami . Hardware is the framework of any computer, including silicon chips and circuits that form computers. The chips connect to form a relatively fixed path. Electricity runs through hardware, allowing complex calculations to be made. To create functioning AI, hardware must be coupled with software. Software is the instructions that direct hardware. According to Kelsey, software is similar to the human mind's thought process. ...

MKTG 347 Week X- Get Creative With DALL·E 2

DALL·E 2 , a free Artificial Intelligence (AI) system, can be used to create images and art from a description. The system combines concepts, styles and elements from a text description. The created artwork can be further edited by adding or removing elements from the composition. DALL·E 2 lets an individual’s imagination run wild! DALL·E 2 allows users the ability to create artworks with a few phrases. The more detailed the description the better the accuracy of the image. Including specific art styles, colors, or additional elements can create a more detailed image. In my experimentation, I explored various descriptions using the theme of Halloween. Creating artwork becomes as simple as entering a description, such as a grocery shopping ghost or a 3D rendering of a pumpkin in a witches hat. After a few moments various versions of the description are produced. Here are a few artworks I created:  After inviting family and friends to experiment with the system through social media a...