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MKTG 347 Week 11- AI And Today

Robots, self-driving cars, spreadsheet programs, and Alexa all involve a form of artificial intelligence (AI). To comprehend how AI performs tasks such as driving a car or answering a question, an individual needs to understand hardware and software. AI involves a complex system of connections that is difficult to follow. Understanding the basics of hardware and software can help an individual understand the complexities of AI.


Hardware and software work together to make AI possible. Todd Kelsey describes the basics of hardware and software in Surfing the Tsunami. Hardware is the framework of any computer, including silicon chips and circuits that form computers. The chips connect to form a relatively fixed path. Electricity runs through hardware, allowing complex calculations to be made. To create functioning AI, hardware must be coupled with software.


Software is the instructions that direct hardware. According to Kelsey, software is similar to the human mind's thought process. Software uses a decision-making process. After information is gathered, a decision is made based on the information. Today, software is downloaded onto a device using the internet because software is continuously changing. Unlike hardware, software is flexible and subject to change. Computers and the instructions they follow are always changing. Software boils down to mathematics. Statistics are used to understand a pattern of information. Algebra identifies the direction that data implies. Probability determines where the goal might be. Software and hardware work together to create functioning AI.



AI requires the combined efforts of hardware and software. The hardware consists of the fixed components of machine learning. Flexible software makes decisions and adapts. The future of AI will continue to evolve. Today, people hold a tiny voice assistant in their pockets named Alexa. Someday, Alexa could evolve into a robot assistant.


References:

Kelsey, Todd. Surfing the Tsunami: An Introduction to Artificial Intelligence and Options for Responding. Todd Kelsey, 2018. 


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