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MKTG 347 Week 2- Top Skills

Each day, people are greeted by the dim blue glow of an electronic device. With the onslaught of COVID-19, individuals became homebodies to avoid the disease. To the world’s horror, people were forced to endure copious amounts of screen time. The gradual occupational shift towards technology skyrocketed. The mandatory need for social media marketing skills was predictable.


The amount of time individuals spend occupying their free time on digital devices has steadily increased over the past years. In a study on Recreational Screen Time Behaviors During COVID-19, the study found that almost half of the participants' recreational screen time increased from 2018. On average, participants spent about an additional 3 hours weekly on digital devices. Roughly 40% of the participants showed an increase in social media consumption. The digital world is rooted in the lives of people in both amusement and business.


In recent years, social media marketing has been a hard skill coveted by companies looking to hire. Social media marketing is labeled using other titles, including digital marketing. In a 2021 LinkedIn study, the generalized skill of digital marketing was one of the top five skills for employment. A jump from SEO/SEM Marketing’s eighth rank in LinkedIn’s 2018 study. Similarly, LinkedIn’s 2019 study indicated similar skills among the top twenty-five hard skills: artificial intelligence, social media marketing, digital marketing, and more. The studies clearly implicate a growing desire for social media marketing. In the future, social media marketing will continue to play a major role in recruitment and the everyday lives of individuals.



Overall, social media marketing is a skill that is not going away anytime soon. The amount of time individuals spend recreationally on social media has increased in recent years. With the increased consumption of screen time, the desire for social media marketing has become a skill desired in the workplace. The hard-skill would make an excellent addition to any résumé. 


References


Bowley, Rachel. “LinkedIn Data Reveals the Most Promising Jobs and In-Demand Skills of 2018.” LinkedIn Official Blog, 11 Jan. 2018, https://blog.linkedin.com/2018/january/11/linkedin-data-reveals-the-most-promising-jobs-and-in-demand-skills-2018.  


“Get Hired This Year: 2021's Fastest-Growing Jobs, and the Skills You Need To Get Them.” LinkedIn Pressroom, 12 Jan. 2021, https://news.linkedin.com/2021/january/jobs-on-the-rise-2021.  


Petrone, Paul. “The Skills Companies Need Most In 2019 – and How to Learn Them.” LinkedIn, 31 Dec. 2018, https://www.linkedin.com/business/learning/blog/top-skills-and-courses/the-skills-companies-need-most-in-2019-and-how-to-learn-them. 


Wagner BE, Folk AL, Hahn SL, Barr-Anderson DJ, Larson N, Neumark-Sztainer D. Recreational Screen Time Behaviors during the COVID-19 Pandemic in the U.S.: A Mixed-Methods Study among a Diverse Population-Based Sample of Emerging Adults. Int J Environ Res Public Health. 2021 Apr 2,  https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8123581/. 18(9):4613. doi: 10.3390/ijerph18094613. PMID: 33925317; PMCID: PMC8123581.


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