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MKTG 349 Week 1- How Does Google Search Work?

 When a head-scratching question arises with no known answer, Google is there to save the day. Google is a well-known search engine that is used by a multitude of individuals to help find images, videos, articles, and websites. Simply typing a word or two into Google offers a variety of links to various websites from Google’s index. The search engine uses a three-step process.



Google Search follows a set of stages to provide users with information. According to Google’s “In-Depth Guide to How Google Search Works”, there are three stages of Google Search: crawling, indexing, and serving search results. Google Search uses web crawlers to search for images, text, videos, and more. Crawlers find new pages by visiting links on pages that are already known. In the indexing stage, the relevant information gathered by the crawlers is added to Google’s index. Before adding the page to the index, the crawlers scan the page to identify key terms, attributes, images, and more. Google presents the appropriate information to users in the results stage. Google searches the index for a queue using other relevant information, such as the user’s location, language, or device. For example, a user searching for “hula hoop” may receive articles about the history of hula hoops or hula hoops to purchase. The top search results will be the most relevant and high-quality content. Search results provide a title, link, description, and sometimes an image. Google Search provides users with fast results using the three step process.



Crawling, indexing, and serving results are the three main stages of Google Search. Crawlers scour the internet for material. The content is reviewed and possibly added to the index. After asking a question, Google searches the index for the most relevant data. The well-known search engine is committed to providing the best information for users.

References:

Hussain, Fahad. “How Google Search Works Matt Cutts HD - Videos.” YouTube, 8 March 2013, https://www.youtube.com/watch?app=desktop&v=Md7K90FfJhg 


“In-Depth Guide to How Google Search Works.” Google, Google, 10 Oct. 2022, https://developers.google.com/search/docs/fundamentals/how-search-works#:~:text=When%20a%20user%20enters%20a,device%20(desktop%20or%20phone).
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