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MKTG 347 Week 12- Hootsuite Team Collaboration

Due to the pandemic, remote working became the norm for job titles such as social media marketer. Staying connected with members of a social media marketing team became an awkward task. Hootsuite offers digital alternatives to stay in touch with team members virtually, depending on the Hootsuite plan. The platform assigns roles and includes messaging functions.


Before learning Hootsuite’s collaborative features, individuals should understand Hootsuite’s organization levels. According to “Introduction to Hootsuite Organizations and Permissions”, an Hootsuite organization is composed of members, teams, and social networks. There are three levels to a Hootsuite organization’s members: super admin, admin, and default. Super admins are the top level and can manage all members, billing, vanity URLs and more. Admin have access to all social networks, users, and teams. Defaults are the lowest level and can only view information for teams and social networks that they have access to. Teams are made up of members of an organization. Each team can be organized by function or social media accounts. For example, a customer service team is organized by function and a Twitter team is organized by a social media account. Teams are flexible and can be edited at any time. After understanding the basics of a Hootsuite organization, an individual can properly use Hootsuite’s collaborative functions.



Hootsuite’s collaborative feature allows team members to work together easily. In “How to Use Team Collaboration with Hootsuite Mobile”, Hootsuite identifies collaboration features through assigning messaging, drafts, and approvals. In Inbox, users can see messages from their social media networks. A user can assign messages to other team members that are better equipped to answer. For example, the customer service or information technology department could answer certain inquiries faster. After creating a draft for a post, all team members with edit permissions can edit the draft. Users with message approvals can approve, edit, or delete drafts made by team members before the post is published. With Hootsuite's collaboration efforts, teams can work together seamlessly.


Hootsuite offers collaborative features that help users improve teamwork performance. Using Hootsuite allows an organization to create teams and set member permissions. Teams can work together by assigning messages, creating drafts to edit together, and approving posts before publishing. Overall, Hootsuite’s collaborative features allow members to work side by side in today’s virtual world.


References:

“How to Use Team Collaboration with Hootsuite Mobile.” YouTube, uploaded by Hootsuite, 29 Oct. 2020, https://www.youtube.com/watch?v=TLSdbS6R0Bw&list=PLZIVGxSkBDc2gvuV65RPZ0Kt5AabsZ_qf&index=10.    


“Introduction to Hootsuite Organizations and Permissions.” YouTube, uploaded by Hootsuite, 5 Nov. 2020, https://www.youtube.com/watch?v=8wmdfUqMkno&t=3s.

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