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MKTG 349 Week 5- What Are Google Ads Image Extensions?

 In the past, a search using Google would produce lines of never-ending text. In recent years Google has been incorporating splashes of color into their search pages. Image extensions are one of many ways images have been incorporated into the search engine. Understanding the basics of image extensions and their benefits can help advertisers create better ads.


Google Ads are currently offering image extensions and dynamic image extensions for text ads. In “Google Ads Tutorials: How to Set Up Image Extensions”, Google Ads explained image extensions and their benefits. Image extensions for text ads allow advertisers the opportunity to incorporate an image into a text ad. The advertisement includes the standard headline, description, and URL with an image attached. In the example below, a quick search produces a text ad with an image extension. A square image sits in the lower right-hand corner of the text ad. Images can be uploaded, selected from an asset library, stock images, or scan the website's images. Google Ads suggest including three or more images when using image extensions. Dynamic image extensions are automatic extensions provided by Google Ads. The automatic extension searches an ad’s landing page for images to use in the advertisement instead of manually inputting the picture. Image extensions are a new way to engage with an audience.



Image extensions provide additional information and improve performance. In “About Image Assets”, Google Ads Help discusses the benefits of image extensions. Incorporating images in text ads enhances the advertisement's message. An image can visually convey a message that is difficult to understand through words alone. Image extensions drive the performance of text ads. Ads with image extensions experience a 10% increase in click-through rate (CTR). Using image extensions allows an ad to reach more customers because image extensions can be served on YouTube and Google Search. Image extensions boost advertisement messages and performance.


Image extensions are beneficial for advertisers. Google Ads offer image extensions that include images in text ads. The target audience is provided with additional information. Image extensions improve the CTR of text ads. Overall, image extensions can improve an ad.


References:

“About Image Assets.” Google Ads Help, Google, 2022, https://support.google.com/google-ads/answer/9566341?hl=en.  


“Google Ads Tutorials: How to Set Up Image Extensions.” YouTube, uploaded by Google Ads, 19 May 2022, https://www.youtube.com/watch?v=roY4N1O8AzY.
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