Skip to main content

MKTG 349 Week 5- What Are Google Ads Image Extensions?

 In the past, a search using Google would produce lines of never-ending text. In recent years Google has been incorporating splashes of color into their search pages. Image extensions are one of many ways images have been incorporated into the search engine. Understanding the basics of image extensions and their benefits can help advertisers create better ads.


Google Ads are currently offering image extensions and dynamic image extensions for text ads. In “Google Ads Tutorials: How to Set Up Image Extensions”, Google Ads explained image extensions and their benefits. Image extensions for text ads allow advertisers the opportunity to incorporate an image into a text ad. The advertisement includes the standard headline, description, and URL with an image attached. In the example below, a quick search produces a text ad with an image extension. A square image sits in the lower right-hand corner of the text ad. Images can be uploaded, selected from an asset library, stock images, or scan the website's images. Google Ads suggest including three or more images when using image extensions. Dynamic image extensions are automatic extensions provided by Google Ads. The automatic extension searches an ad’s landing page for images to use in the advertisement instead of manually inputting the picture. Image extensions are a new way to engage with an audience.



Image extensions provide additional information and improve performance. In “About Image Assets”, Google Ads Help discusses the benefits of image extensions. Incorporating images in text ads enhances the advertisement's message. An image can visually convey a message that is difficult to understand through words alone. Image extensions drive the performance of text ads. Ads with image extensions experience a 10% increase in click-through rate (CTR). Using image extensions allows an ad to reach more customers because image extensions can be served on YouTube and Google Search. Image extensions boost advertisement messages and performance.


Image extensions are beneficial for advertisers. Google Ads offer image extensions that include images in text ads. The target audience is provided with additional information. Image extensions improve the CTR of text ads. Overall, image extensions can improve an ad.


References:

“About Image Assets.” Google Ads Help, Google, 2022, https://support.google.com/google-ads/answer/9566341?hl=en.  


“Google Ads Tutorials: How to Set Up Image Extensions.” YouTube, uploaded by Google Ads, 19 May 2022, https://www.youtube.com/watch?v=roY4N1O8AzY.
Labels:

Comments

Post a Comment

Popular posts from this blog

MKTG 347 Week 2- Engaging An Audience Through Social Media Marketing

Social media marketing is an overwhelming endeavor. Individuals can get lost in a pile of marketing terms, missing the key points of social media marketing. To understand social media marketing, focus on the basics. Engaging an audience through social media marketing requires an understanding of the audience, attention, and monitoring.  Identifying the audience of the product or service helps with engagement. According to Introduction to Social Media Marketing , there are two broad audience categories: business to consumer (B2C) and business to business (B2B). B2C focuses on the consumer. For example, Target’s primary consumers are individuals. B2B’s audience is another business.  B2B entails a longer sales cycle, more content, and more research than B2C. The type of audience impacts the approach taken to engage an audience through social media.  Gaining the audience’s attention is a goal of social media marketing. To attract an audience, social media utilizes promotional...
Post a Comment
Read more

MKTG 349 Week 6- Google Ads Search Campaign’s Universal Ad Extensions

Google Ads offer a variety of ad extensions to add additional information to an ad. The ad extensions an advertiser chooses are based on goals. A few goal-specific ad extensions are location, call, app, and price assets. With numerous ad extension options, advertisers can be overwhelmed. In “Google Ads Tutorials: Ads & Extensions” , Google Ads identify callouts, sitelinks, and structured snippet ad extensions that can be universally used for all marketing objectives. Callout ad extensions can increase the performance of an ad. In Introduction to Search Engine Marketing and Adwords: A Guide for Absolute Beginners , Todd Kelsey describes the beneficial ad extensions. Callout extensions add value propositions or unique qualities of the business to an ad. A callout can include phrases such as low prices or free shipping. For example, L.L. Bean lists a return policy in their callout extension. Callout extensions provide users with unique business information. Text ads can include siteli...
Post a Comment
Read more

MKTG 349 Week 6- Benefits of Ad Extensions for Google Search Campaigns

A Google text ad is a window into your business. An ad shows what is being offered. Ad extensions allow advertisers to incorporate additional information into an ad. Using ad extensions provides benefits such as increased visibility, cost, and better-qualified leads. Ad extensions increase ad visibility. In “The 10 Best Google Ad Extensions You Should Be Using”, Neil Patel discusses the benefits of ad extensions. Ad extensions have the potential of expanding ad space on a search page. In the example below, the Macy’s shoe ad is an average text ad. In comparison, the Shoe Carnival ad takes up more space on the search page. The Shoe Carnival ad used sitelink extensions that expanded the size of the text ad. Ad extensions create larger advertisements. Include relevant ad extensions at no extra cost. According to Google Ads Help's article “About Assets" , an ad with any ad extensions will be charged using cost-per-click (CPC). The advertiser will only pay when an individual click...
Post a Comment
Read more