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MKTG 349 Week 7- Earning Google Ads Certifications

Google Ads certifications are a gold star for advertisers. Google offers a variety of certifications to individuals that demonstrate skills in Google Ads. A few certifications that individuals can earn are Google Ads Search, Display, and Video certifications. Individuals must prove their ability with Google Ads before gaining the benefits of the certifications.



To gain a Google Ads certification, individuals must prove their proficiency with Google Ads. According to Google Ads Help in “About Google Ads Certifications”, individuals need to create a Skillshop account to access Google Ads certifications. Skillshop provides learning material and an assessment. Individuals with a passing score of 80% or higher on the assessment will become certified. Keep in mind that certifications are valid for one year. To maintain certification status, an individual must retake the assessment and pass. Passing a Google Ads assessment provides meaningful benefits. 

 

Google Ads certifications provide the benefits of proving and communicating ability. Google Ads Help divulges that Google Ads certifications demonstrate an individual’s skills. Certifications allow an individual to communicate their ability to others, such as potential employers or clients. Certifications can be a purposeful addition to a LinkedIn profile, a resume, or a business card. Individuals can show their skills and accomplishments by gaining Google Ads certifications.



Google offers Google Ads certifications to allow individuals to learn, prove and communicate skills. Google Ads certifications use Skillshop to help individuals prepare and pass a timed assessment. After passing a certification assessment, an individual can prove their skills. Certification status can be shared with others to communicate an individual’s skills. Overall, earning Google Ads certifications is like earning a gold star for advertisers.


References:

“About Google Ads Certifications.” Google Ads Help, Google, 2022, https://support.google.com/google-ads/answer/9702955?hl=en.

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