Minelli's Marketing Blog

  Mindlessly scrolling through the Facebook mobile app allows individuals to see how their family and friends are doing. There are images from last week’s wedding party, prom photos, and the latest local news. After every few posts, an ad appears to try to gain the user’s attention. Facebook ads could be promoting a product, service, company, or Facebook page. The flexibility and monitoring capabilities of Facebook ads are advantageous. Facebook ads have flexible audience targeting, ad formats, and budgets. According to Introduction to Social Media Marketing , audiences can be targeted based on demographics, language, and interests. The more specific the target audience, the better the ad will perform. An ad with a targeted audience specified as Americans that speak English will create a large audience pool of 251 million. By adding interests like graphic design, the target audience shrinks to 90 million. A smaller target audience increases the probability of users clicking the ad....

In 2004, Mark Zuckerberg started Facebook to connect with Harvard students. Today Facebook has evolved into a social media platform that connects people to individuals and companies. Facebook pages are one of the tools used for social media marketing. A Facebook page can be about anything: an artist, band, author, movie, non-profit organization, and more.  “ The Marketing Novice ”, a Facebook page I created, discusses the marketing learning experience of a novice. Facebook pages have advantages and disadvantages. Flexibility and awareness are advantages of Facebook pages. Flexible posting capabilities allow for a variety of posts: text, images, and videos. According to 99designs’ article, " 9 Digital Marketing Trends to Get Ahead of In 2022 " , short videos are the number one trend of 2022. Short videos can be made by anyone with access to a recording device like a smartphone. Videos are a quick and simple way for users to digest content. Flexibility allows for a variety of ...

Each day, people are greeted by the dim blue glow of an electronic device. With the onslaught of COVID-19, individuals became homebodies to avoid the disease. To the world’s horror, people were forced to endure copious amounts of screen time. The gradual occupational shift towards technology skyrocketed. The mandatory need for social media marketing skills was predictable. The amount of time individuals spend occupying their free time on digital devices has steadily increased over the past years. In a study on Recreational Screen Time Behaviors During COVID-19 , the study found that almost half of the participants' recreational screen time increased from 2018. On average, participants spent about an additional 3 hours weekly on digital devices. Roughly 40% of the participants showed an increase in social media consumption. The digital world is rooted in the lives of people in both amusement and business. In recent years, social media marketing has been a hard skill coveted by compa...

Social media marketing is an overwhelming endeavor. Individuals can get lost in a pile of marketing terms, missing the key points of social media marketing. To understand social media marketing, focus on the basics. Engaging an audience through social media marketing requires an understanding of the audience, attention, and monitoring.  Identifying the audience of the product or service helps with engagement. According to Introduction to Social Media Marketing , there are two broad audience categories: business to consumer (B2C) and business to business (B2B). B2C focuses on the consumer. For example, Target’s primary consumers are individuals. B2B’s audience is another business.  B2B entails a longer sales cycle, more content, and more research than B2C. The type of audience impacts the approach taken to engage an audience through social media.  Gaining the audience’s attention is a goal of social media marketing. To attract an audience, social media utilizes promotional...

Pay-per-click (PPC) advertising is a relatively new advertising tool that started around the early 2000s. Average PPC advertising platforms charge advertisers each time a user engages with their ad. Previously, advertisers focused on traditional forms of marketing such as TV, radio, billboards, and other print media. Traditional advertising lacks the benefits of PPC platforms. The three main benefits of PPC platforms are trackability, targeting, and flexibility. PPC platforms provide advertisers with trackable, targeted, and flexible advertising methods. In Meg Barry’s article, “10 Powerful PPC Platforms That Will Skyrocket Your Sales [Guide]” , she discusses PPC platforms' benefits, types, and common mistakes. The measurable aspect of PPC platforms allows advertisers to track the useability of their ads. By using cookies and other tracking technologies, advertisers can identify the profitability of their ad investment. In other words, the money earned from advertising should outwe...