Minelli's Marketing Blog

LinkedIn is a well-known social media platform for professionals and job seekers. A LinkedIn profile should be ever-evolving to reflect yourself. People are continuously growing and developing new skills. LinkedIn profiles are an expression of an individual and showcase their skills.  A LinkedIn profile picture and summary are two of the first aspects prospective employers will see on LinkedIn. In “10 LinkedIn Tips For Students & New Grads” , Omar Garriott discusses the importance of a profile photo. LinkedIn accounts with profile photos get fourteen times more views. A LinkedIn profile photo should include a smiling, professionally dressed individual ready to work. The profile photo for a Facebook or Instagram account with a pet cat would not work for LinkedIn. The about section tells a personalized story. In the about section, write in the first person and discuss aspirations and accomplishments. Including keywords in the about section can also help recruiters find the profil...

I n a quick Google Search for running shoes, users receive a variety of results on the search engine results page (SERP). In the example below, the advertisements are positioned at the top of the page. These ads were produced using Google Ads, an online advertising program. After the initial inquiry, Google displays the most relevant ads based on the user's search. Individuals can create paid ads using Google Ads to reach potential customers. Ads for businesses can be created using Google Ads. Todd Kelsey describes the basics of Google Ads in an Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners . Google Ads uses cost-per-click advertising (CPC), paying for the number of people that click on the ad. After creating an AdWords account, individuals can create an ad by inputting a headline, description, and link. Google Ads uses bidding methods for ads. Advertisers pick keywords to bid on. Keywords are words or phrases that users may use to search on G...

  When a head-scratching question arises with no known answer, Google is there to save the day. Google is a well-known search engine that is used by a multitude of individuals to help find images, videos, articles, and websites. Simply typing a word or two into Google offers a variety of links to various websites from Google’s index. The search engine uses a three-step process. Google Search follows a set of stages to provide users with information. According to Google’s “In-Depth Guide to How Google Search Works” , there are three stages of Google Search: crawling, indexing, and serving search results. Google Search uses web crawlers to search for images, text, videos, and more. Crawlers find new pages by visiting links on pages that are already known. In the indexing stage, the relevant information gathered by the crawlers is added to Google’s index. Before adding the page to the index, the crawlers scan the page to identify key terms, attributes, images, and more. Google present...

Imagine managing five or more social media accounts. Logging in and posting to each platform is time-consuming and difficult to track. Forgetting to post to a social media platform at a favorable time is a regular occurrence. The task of managing multiple social media accounts is overwhelming. Scheduling and planning posts using Hootsuite can lift the burden of a social media marketer. Hootsuite allows users to schedule multiple posts across various social media platforms. When creating a post, users can select multiple social media platforms to post on. In the following example, the selected platforms are Twitter and Facebook. Individuals can toggle between the initial content for the posts and the specific platform, allowing them to identify elements such as word count. The word count for Twitter is 280, while Facebook’s is 2,000. Users can schedule the posts for a later date. Scheduling allows individuals more time to create quality content and facilitates an active social media pre...

Imagine posting content to a Facebook page and receiving sporadic interaction with the posts. Posting content does not equal user interaction. Facebook Insights provides data about a Facebook page's content performance and audience. The powerful tool allows social media marketers to test and improve their content.  Facebook Insights gives Facebook page admins information about content interaction and audience. Admins can check the post reach and engagement for the page and individual posts. In last week’s post to the Marketing Novice Facebook page, the post reach was twelve and the post engagement was four. Twelve people potentially saw the post. Users engaged with the post four times and gave the post three likes. After accumulating one hundred followers, admins can acquire more data on their audience. Neil Patel dives into Facebook Insights in his article “ A Beginner's Guide to Facebook Insights ”. Facebook Insights informs admins of the demographics of their audience such a...

DALL·E 2 , a free Artificial Intelligence (AI) system, can be used to create images and art from a description. The system combines concepts, styles and elements from a text description. The created artwork can be further edited by adding or removing elements from the composition. DALL·E 2 lets an individual’s imagination run wild! DALL·E 2 allows users the ability to create artworks with a few phrases. The more detailed the description the better the accuracy of the image. Including specific art styles, colors, or additional elements can create a more detailed image. In my experimentation, I explored various descriptions using the theme of Halloween. Creating artwork becomes as simple as entering a description, such as a grocery shopping ghost or a 3D rendering of a pumpkin in a witches hat. After a few moments various versions of the description are produced. Here are a few artworks I created:  After inviting family and friends to experiment with the system through social media a...

Hootsuite is a versatile tool to add to any successful social media marketing toolkit. After creating multiple social media accounts, an individual can start posting content. Instead of several sign-ins and hoping for the best, Hootsuite empowers social media marketers to oversee multiple accounts in one place. Hootsuite benefits include organizing and tracking social media platforms. Hootsuite manages multiple accounts from one platform. According to Todd Kelsey's book Introduction to Social Media Marketing , manually posting content on various social media accounts is sporadic. In the beginning, enthusiastic individuals post multitudes of content. As time progresses, posts dwindle due to busy schedules. Hootsuite allows individuals to schedule posts avoiding missed deadlines. When creating a new post using Hootsuite, an individual can input the date and time to publish the post. Posts can be published on several social media accounts. Hootsuite includes a mock-up of the post all...

Imagine being a college senior frantically searching for a job after graduation. After spending hours crafting résumés and cover letters, you receive no response. Individuals often overlook the importance of a social media presence such as LinkedIn. A personal brand on social media reflects an individual and promotes networking. Cover letters and résumés are not the only part of job applications. To really stand out, an individual must build an online presence. A social media profile is a reflection of a person’s personal brand. Recruiters get to know an individual through social media platforms like LinkedIn. Omar Garriott discusses LinkedIn strategies to get hired in the article " 10 LinkedIn Tips for Students & New Grads" . Approximately, 90 percent of companies use LinkedIn to hire individuals. LinkedIn is used to show off a personal brand. A LinkedIn profile can include a professional profile picture, a headline, and summary statement. Individuals should incorporat...